| Webster District Strategic Plan |
| Alameda Development Services Department |
| Alameda, California | April 2004 | to | May 2005 |
| Located in the City of Alameda, Webster Street is an older neighborhood shopping district whose economic |
| vitality has been challenged over the years by such issues as dynamic retail market competition and the |
| departure of a significant support base with the closure of the Alameda Naval Air Station. Currently the street’s |
| economic performance suffers from an inconsistent physical character and a business mix that is out of step with |
| large segments of the local population. The strategic planning process involved a series of community workshops |
| and regular meetings with a city-appointed task force. The planning process also included: the creation of a |
| property and business database; analysis of the current business mix; identification of key opportunity sites |
| through extensive interviews with property owners and developers; demographic and buying power analyses; and |
| matching up opportunity sites with developers and retailers that will meet market demand and local policy |
| objectives. Ultimately, the Strategic Plan recommended development projects and strategies that the city should |
| undertake to restore the street to a full-service, vital neighborhood shopping district. |