| South Hayward BART/Mission Boulevard Concept Plan |
| Hayward Redevelopment Agency, Planning Department |
| Hayward, California | November 2004 | to | July 2005 |
| Strategic Economics worked with Community Design + Architecture to create a land use plan for the South |
| Hayward BART Station, located in a diverse immigrant community within close proximity of Hayward’s major |
| traffic arterial, Mission Boulevard. Strategic Economics performed a market analysis identifying the opportunities |
| for transit-oriented housing and commercial uses in the area, and focused on the strategic relationship between |
| station area development and revitalization of the Mission Boulevard corridor. Among other issues, the |
| commercial market analysis measured the potential for a new grocery store, concluding that the area’s diverse |
| community could be well served by a more specialized market without drawing from nearby existing stores, given |
| national trends towards segmentation of the grocery industry. Additionally, Strategic Economics completed a |
| dynamic fiscal impact analysis comparing the net fiscal costs and revenues, as well as projected tax increment |
| revenue, for four possible development concepts. The project involved regular meetings with a technical advisory |
| group and several community workshops. |