| Main Street Silicon Valley |
| Joint Venture Silicon Valley |
| San Mateo and Santa Clara Counties, California | November 2003 | to | May 2004 |
| Strategic Economics provided strategic and analytical assistance to Joint Venture Silicon Valley to complete a |
| study of the El Camino Real/Monterey Highway Corridor that serves as Silicon Valley's "Main Street," impacting |
| 20 jurisdictions. The study, funded by the James Irvine Foundation, identified common concerns and objectives |
| that revolve around transforming El Camino Real/Monterey Highway from a wide, un-landscaped, arterial street into |
| an attractive boulevard with opportunities for increased transit and more intensive land uses. Strategic Economics |
| conducted the economic and historical analyses for this review, and completed four case studies that highlight |
| best practices in mixed-use development, parcel assembly, revitalization and transit-oriented development. |
| Strategic Economics also produced a generalized model for developing place-enhancing retail at nodes along the |
| Corridor. Finally, SE helped assemble the information and analysis into a regional vision with clear guidelines for |
| communities wishing to enhance the Corridor as a local and regional asset. |