| Hacienda Business Park Mixed-Use Retail Market Analysis |
| East Bay Community Foundation |
| Pleasanton, California | April 2004 | to | September 2004 |
| Hacienda Business Park is one of the Bay Area’s premier employment locations, with over 15,000 office |
| employees, 3,500 housing units and multiple strip and community retail centers. The 2001 office market slump |
| prompted Hacienda property owners to explore strategies that would maintain the park’s competitive edge in the |
| face of cyclical real estate market fluctuations. Towards this end, and to achieve broader regional goals of |
| reducing auto-dependency and preserving open space through infill development, the East Bay Community |
| Foundation retained Strategic Economics to analyze the potential for ground floor retail in a mixed use context in |
| the Hacienda Business Park. The study employs mixed-use retail case studies, an analysis of competitive |
| supply, and interviews with retail brokers, developers, and retailers to arrive at recommendations regarding |
| tenanting, size, and major design elements that create long-term value. Broader community objectives that |
| informed this analysis included maximizing the benefit of the East Dublin BART station and advancing the City’s |
| goal of creating more affordable housing in Pleasanton. |